SOMH
SOMH is a dedicated car plate auctions app that brings listed plates and bidders into one digital experience, helping users discover plates, follow auctions and identify the right opportunities with clarity.
The identity was built to express speed, competition and rarity, with a strong visual presence that makes the brand distinct across the app, advertising campaigns and physical applications.
- Product
- Car Plate Auctions App
- Scope
- Brand Identity & Digital Experience
- Audience
- Collectors & Bidders
- Deliverables
- Identity System & Campaign
Design Highlights
- — A direct visual hierarchy for the plate number and auction information.
- — Clear states for the live auction, highest bid and remaining time.
- — A bold visual language suited to automotive culture and competition.
- — An organized experience for browsing and comparing listed plates.
- — An identity designed for interfaces, campaigns and printed materials.
01 — Outdoor Campaign
A bold visual presence that introduces the auction platform with a direct, memorable identity.
02 — The Mark
A bold geometric mark inspired by the forms of car plate numbers and letterforms.
03 — Identity System
A flexible system connecting the app experience with every printed and digital touchpoint.
04 — Brand Applications
A consistent extension of the identity from the auction screen into physical spaces.